The project team wanted a display system that was durable, high-quality, easily renewable every three months, and able to withstand the challenges of the urban environment.
The concept behind the route is to place the photographs on walls perpendicular to the main street, creating perspective and encouraging passersby to explore the surrounding streets.
The frames, designed in the style of a “floating frame” (also known as a shadow box), allow for quick and efficient disassembly.
The large-format prints (2100 x 1400 mm) are installed high up, gradually revealing themselves to visitors as they move through the space.
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